The Client
New American Funding (NAF) is one of the nation’s largest independently owned mortgage lenders. Its retail division supports Loan Officers across hundreds of branches, providing the scale, resources, and operational backing needed to drive consistent production and growth.
Executive Leadership set a clear priority: attract and recruit top-performing retail Loan Officers.
The Result
The campaign drove a 677% increase in recruited Loan Officers over six months compared to the previous year.
The Approach
Loan Officers don’t need more promises, they need proof that we make their day-to-day easier and their production stronger. Our message should be simple and unmistakable: we exist to remove friction so they can focus on closing.
The retro revival approach signals personality, originality, and human touch, qualities that resonate with Loan Officers who value real support over generic promises.
My Role
I led the concept, design, and execution of the campaign. Spanning print, digital, and experiential touch points, the campaign included posters, flyers, postcards, events, and direct mail kits with curated swag, alongside email, social media, presentations, digital flipbooks, and dedicated landing pages.
Joy DeHaven, Design Lead | Shauday Smith, Design Director | Kevin Thomson, Creative Director | Whitney Rayner, Copywriter