HPS Advisors
HPS Advisors is a full-service accounting firm dedicated to providing personalized professional service in a wide range of financial conditions. They strive to meet each client’s specific needs in planning for the future and achieving goals in an ever-changing financial and regulatory environment. They wanted a unique campaign that highlighted their bespoke tax and financial advisory packages.
World Cat
I was challenged with developing new social media concepts to create engagement, increase brand awareness, and drive traffic to the website. One solution I envisioned was to launch the "Go Anywhere" campaign. The idea was to display a custom hashtag, #WhereInTheWorldCat, front and center on social media posts. A punny hashtag since the campaign featured photography of World Cat models in unique locations around the world. The location in each photo would not be divulged, instead, followers would be encouraged to guess where in the world the photo was captured, and tag photos of their World Cats in beautiful places. The hope would also be that the campaign would spark the imagination of whoever sees it, inspiring them to picture themselves heading to a gorgeous location in a brand new World Cat.
Through the course of working with World Cat on new campaigns, there have been a number of conceptualized designs that never made it to print (poor things).
I created the publication campaigns below to emphasize one of the key advantages of World Cat boats: the smooth ride. I really wanted something to catch the reader off guard and hopefully, give them a chuckle or two. I believe creating a positive response for the consumer, such as a laugh, has the potential to be much more memorable. I thoroughly enjoyed creating these campaigns, and they still make me smile thinking back to how out of the box they were and still are. It's polite to share, so here they are for your viewing pleasure.
Floralawn
Floralawn was in need of a recruitment video. They wanted to showcase the pleasant work environment and benefits of joining the team. Working alongside the account executive, we developed a rough storyboard to help explain our video vision to the client and knew it would be crucial for helping the film crew get the shots we needed to bring the video to life.
Joy DeHaven, Designer | Brittany Huey, Art Director | Donovan Tinsley / Mark Jerkins / Mary Breidenbach / MaryJane Ragusa, Account Executives | Tinsley Creative, Agency