Oh, what a joy
Third-generation. Award-winning. Perpetually curious.
About Joy
I'm an award-winning designer, illustrator, and brand developer with 10+ years of experience across agencies, in-house teams, and independent practice. I've led design for boat manufacturers, mortgage lenders, nonprofits, fintech startups, and everything in between — organizations that are very different from each other but share one thing: they needed to look and feel as good as they actually are.
Design is in my blood. My grandfather ran a sign shop. My father followed him into it. I grew up watching them turn blank surfaces into something that said "this is who we are". They did it with paint brushes and vinyl cutters; I do it with pixels.
What I do
Brand identity & strategy
Design systems
UX & product design
Conversation design
Print & digital campaigns
Illustration
AI-integrated workflow
Outside of work
In my free time, I bounce between the gym, the kitchen, and overestimating my home renovation abilities, all while listening to whatever playlist I currently have on repeat.
I make a point to get outside as much as possible; beach trips, evening runs, and any excuse to be in nature, usually with frequent stops to watch birds or appreciate whatever wildlife happens to cross my path.
When I’m not outside, I’m all in on anything that taps into curiosity and play, from board games and puzzles to the occasional escape room. I'm always looking for new ways to stay curious, think differently, and have fun along the way. If you're having fun, you're winning at life.
Contact
Reach out if you'd like to connect.